The Best Kept Secret Problem

You're amazing at what you do, but not enough people know that you exist, and that's costing you not just money but your confidence. Today, I'm breaking down why being good isn't enough, and why you need a Clarity Plan that shows you the fastest path to cash.

You're Really Good at What You Do

I'm guessing you're really good at what you do. So many times I coach clients who are really good at what they do. Their testimonials are fantastic. Your clients get results, and they rave about you. You're talented, you're skilled, you're capable.
So why are you still stuck at the same income level?

The Frustrating Reality

Here's what I see in women all the time.

They're excellent at their craft, but they're making $40K, $50K, $60K. Maybe they've broken the $100K and gotten into the six figures, while other people who you maybe look at and you go, "They're not as good as me. They're not as educated as me, they don't have as much experience as me," but they're making $150K, $200K, $300K, beyond $500K, even into seven figures.

You think, "Why? Why?"

Because it doesn't matter how good you are if no one knows you exist.

There are other things too that are stopping you from making the money you want, and instead of being the best-kept secret. That is a problem.

The Hard Truth

Excellence without visibility equals... living below the financial numbers you want to achieve. Potentially, it's pushing a lot of business owners back into careers, back into getting that paycheck every two weeks, and back into having a boss. Maybe that's not what you want.

You can be the best at what you do, but I don't want you to be the best and be broke, or the best and not live your best life because you don't have the financial backing to do so.

I know it feels unfair, and you're probably thinking, "I've worked so hard at my craft. I have put in hundreds of hours or years of work, and I'm really good. Shouldn't that be enough?"

But the thing is, it's not.

It's not how good your website looks. It's not how fancy your business cards are. Because there are always going to be mediocre people making 10 times what you're making because they have the kind of secret sauce that maybe you're missing.

It's not because they're better. It's maybe because:

• They're more well-known
• They're showing up as a marketer rather than showing up in your craft
• 
  

Rather than positioning yourself by thinking, "Oh, I'm just a really great coach.” “I'm a really great accountant.” “I'm a really great real estate agent," you're not looking at things through the lens of a marketer. Because they're known, they're getting the business. Or because they're thinking like a marketer, they're able to get the business.

What the Best Kept Secret Is Costing You

See which of these are true for you:

1. Your Income

What I see is people who feel like the best-kept secret are undercharging because they don't have enough demand. They feel scarcity, and so they just take what they can get. Or they charge less because they want to make sure that when leads do come to them, there's a yes.

That means you may be taking any type of client who comes along because you need the money. I've also seen a lot of people in this category who will do a lot of things for free because it seems like a good opportunity. They're going to get exposure, or they're going to volunteer because they love their craft so much that they just want to do it. And so if that means doing it for free, then they will.

2. Opportunities

It can cost you speaking engagements, partnerships, and media features. They're going to go to people who are more well-known rather than people who are maybe the best.

This is even more true as I enter the one-woman-show and acting-industry areas. I've heard there are a lot of closed castings, and it's only who you know and who is known that gets through. A lot of times, when applying for grants, the shows with a known name are going to get the grant.

Do you need to get yourself into that position of known AND best?

3. Time

You're probably wasting years of work being invisible while less talented people start building these empires, and then you're like, "That's not fair. How did they surpass me?"